Marketing Students' Society
The Marketing Students' Society is a student-run undergraduate club from York University. The club aims to bridge the gap between university/theoretical studies and the professional field of marketing.
2020-2021
The Task
Create a social media presence (particularly on Instagram) to re-invigorate the club and attract new members.
The Process
OBJECTIVES
Events
Generate awareness and engagement among YorkU students by increasing event turnout by
100%
Membership
Generate engagement among YorkU students by increasing general membership by
15%
Social Media
Generate awareness among YorkU students by increasing Instagram followers by
50%
DEFINE
The Challenge
Limited internal and external support
Insights
Observation
Potential members and club executives do not trust or believe in the value of the club with how it's currently being presented
Insight
Presentation (design) indicates the perceived value and integrity attached to a message
STRATEGIES
Targeting
Day in the Life
EXECUTION PLAN
Execution plan created centers around tackling the outlined challenge by aiming to generate more internal and external support and resources for the club
Internal
Created a team dynamic and bond within executive members
Expanded to 5 internal departments (6 in 2021-22 year) for more robust operations
Rewrote club constitution to reflect new values
Rebrand
Rebranded the club (logo/imagery, performance, feeling, judgement)
Brand Colours
Updated Logo
#033D68
MARKET BLUE
#1762A5
BRAND BLUE
Brand Fonts
Aa
Aa
Gotham
Poppins
Content
Created content for socials and implemented a social media strategy to create an online presence
Grew membership listserv and initiated an email newsletter strategy for event promotion
Slide 1, 5, 7, 9, 11, and 12 directed by me, created by Adam Chan
I created the 2021-2022 Case Competition theme as a beginner friendly obstacle course that starts with the pre-workshop - 'Crack the Case', where the red ball symbolizes participants. The red ball's journey AKA the participants' journey, begins with smashing the workshop after which they will be more prepared to face two rounds of competition.
Click for more!
The Results
Events
Increased event turnout by
350%
Membership
Increased general membership by
24%
Social Media
Increased Instagram followers by
100%
2021-2022
Content
Annual Case Competition
Kickoff, Workshop,
Panel
The Results
Events
Event turnout increased by
7%
Membership
Increased general membership by
9%
Social Media
Increased Instagram followers by